Why Now is the Perfect Time to Launch a Mobile App

    This week, we’re taking a look at the advantages of mobile apps over websites.


    Are Mobile Apps Really Important For Business?


    Welcome back to the Proleadsoft Blog, where we’re always keen to provide our readers with great tips and tricks in the world of development and marketing. This week, we’re taking a look at the advantages of mobile apps over websites.

    Nearly three out of every four adults now own a smartphone, a substantial increase from just 5 years ago. With more people accessing content on the go than ever before, now is the perfect time to take advantage of your company’s very own mobile app. Let’s go ahead and dive in to see what benefits a custom-built mobile app can bring to your business. 


    A Better Way to Interact with Customers



    Mobile apps offer a whole new approach to marketing, with unique opportunities to expand sales. Push notifications are a great way to do this. With access to a user’s real-time GPS location and their device, nearby users can be targeted with timely push notifications, delivering special offers and discounts whenever they’re in your neighborhood. 

    Mobile apps also make it easy to track your customers’ purchases and implement loyalty programs to reward frequent customers. You can also create exclusive mobile offers, weekly specials or check in discounts available to users only through your app.

    Apps for local businesses also lend themselves to social media integration with Twitter, Facebook, and Instagram, allowing your users to easily share and recommend your product to their friends and family. With users so intimately tied to their phones, the ability to deliver promotions, coupons, and bonuses directly into your customers’ hands can be a serious marketing tool that can only be possible with a mobile app. 


    Drive Sales and Increase Conversion



    The ability for users to make purchases directly from their app is one of the biggest benefits of mobile apps for business. Mobile payments are an increasingly popular way for customers to make purchases, and if your business makes it easy for customers to buy your product or service, your profits will surge.

    That makes E-commerce businesses huge beneficiaries of mobile apps. They give users the power to shop your entire online inventory with intuitive controls, easily swiping through products, zooming in to examine details or thumbing through color and style options. Mobile apps also come completely customized with your branding and colors and can be personalized to the user’s location and preferences. 

    The convenience of a mobile app increases the likelihood of earning your customer’s trust and business. When compared to traditional website traffic, users of mobile apps are nearly 3 times as likely to make a purchase. With an app installed on a user’s phone, even your logo will serve as a subtle reminder that you are open for business. 


    A Mobile App Can Perform in Ways a Website Can’t


    Sometimes a simple website isn’t enough. A responsive, mobile website is great for attracting new customers, but a mobile app is better for retaining and engaging recurring customers. You can differentiate an app from your website by including functions that may not be available on your website, like uploading photos or quickly linking to social media accounts.

    An app built specifically for iOS or Android devices and installed on a user’s phone will work faster, without the load times inherent of a website. Mobile apps can even be designed for certain features to work offline, giving customers the ability to track their rewards or view past order history.

    Another important advantage of apps over websites is the stronger security that mobile platforms offer. Mobile apps allow data to be securely accessed, modified and shared, making sure your customers’ vital data isn’t at risk.

    Apps can also have a more intuitive and user-friendly design than a website, increasing the likelihood of the user making a purchase. The more engaging and interactive your app design, the more your customers will keep coming back.


    Mobile Apps Can Empower Your Workforce



    A mobile app need not be strictly customer-facing. Many businesses are beginning to realize the power a mobile app brings to their workforce. A mobile app designed strictly for internal use can be a great tool for the office. It can simplify communication between teams, process and handle critical data, and help visualize it through graphs, charts, and reports.

    Field agents can input data like measurements and inventories onsite via smartphone or tablet, and upload photos so they can quickly be shared with the rest of the team. Mobile apps can also deliver analytics that provides valuable insight into your customers’ purchasing habits and interactions with your brand.

    Geolocation, device info, time spent in-app and engagement ratings are a treasure trove of data that you can use to learn more about your customers.


    The Final Word


    Salivating at the prospect of what a mobile app can do for your business? Let the Pros at Proleadsoft show you just what a difference a mobile solution can make! We have built apps for businesses across a wide variety of industries, and we’re ready to design your custom app, tailored to meet your needs.

    If you’re still on the fence about the benefits of mobile technology, you can schedule a FREE 30-minute consultation, where we’ll show you exactly how a mobile app can be the missing ingredient that you’ve been looking for. Don’t miss out on a great way to increase your interaction with customers and increase productivity for your employees. The Pros are standing by, ready to take your business to the next level!





    SOC 2 Security and You: What You Need to Keep in Mind!
    SOC 2 Security and You: What You Need to Keep in Mind!
    02 Dec 2019

    The security of user data is paramount in today's digital world. This is especially true for companies providing software as a service (SaaS) or other cloud based services.… Continue reading

    3 On-site Optimization Tips to Boost SEO for Businesses
    3 On-site Optimization Tips to Boost SEO for Businesses
    03 Dec 2019

    Following these tips will have you well on your way to being discovered by more and more clients, with rich content optimized for their discovery.… Continue reading

    What is Search Engine Optimization (SEO) Really?
    What is Search Engine Optimization (SEO) Really?
    02 Jan 2020

    For a lot of people, SEO is a mystery. They wonder how search engines choose websites to show on top while neglecting others. For one single search query, search engines crawl about a millio… Continue reading

    Quickly Adapt And Prosper
    Quickly Adapt And Prosper
    01 May 2020

    Let's be honest - life as we know it has changed in ways unimaginable just a few short months ago. Businesses of all kinds are being affected and they must adapt. Here are three things you c… Continue reading

    5 Mistakes to Avoid with Digital Marketing in 2021
    5 Mistakes to Avoid with Digital Marketing in 2021
    18 Apr 2021

    With the end of the year upon us, the time to set a course for 2021 is now. Here are 5 mistakes to avoid with your digital marketing in 2021.… Continue reading

    Does Your Digital Marketing and Software Work for You?
    Does Your Digital Marketing and Software Work for You?
    19 Apr 2021

    Taking a moment to analyze your business from top to bottom can ensure your software and digital marketing efforts aren't going to waste.… Continue reading

    The Top Payment Gateways to Use for Your Digital Business
    The Top Payment Gateways to Use for Your Digital Business
    06 Jul 2022

    When it comes to running a business, choosing the right payment partner is a major decision that can influence your bottom line. Here's a quick look at how payment processing works.… Continue reading

    The Case for 2023 Digital Marketing Readiness is Clear: Go With the Pros at Proleadsoft.
    The Case for 2023 Digital Marketing Readiness is Clear: Go With the Pros at Proleadsoft.
    27 Dec 2022

    At Proleadsoft, we are grateful for the success we have helped our valued clients achieve this past year, one that has continued to be complex for many businesses. As we head into 2023 amid… Continue reading