An email newsletter company like Proleadsoft knows that emails are one of the most cost-effective channels in which to provide valuable information to your customers and prospects at the right stages of their buying journeys. Email newsletters, if done well, can deliver key information during a consumer’s research phase. In addition, they serve as a quick and easy conduit to your website when they are ready to either learn more, or better yet, make a purchase or request a service. The most successful digital marketing campaigns utilize a number of marketing channels that each support the others. The best email newsletters educate, engage and nurture your customers and prospects in a way in which you build trust that ultimately can generate business, loyalty and an attractive ROI.