The buzz about Artificial Intelligence (or AI) is taking center stage in many conversations these days. Some view AI as a positive and innovative way to create content; many view it as a cause for concern; and most are just not yet sure how to view AI (or even understand what it is). At Proleadsoft, we believe that AI can play a role in the process of developing content for search engine optimization (SEO), but we take a measured approach. That is because any content developed using AI must be validated for accuracy and edited for readability. This has to be done by people (like the pros at Proleadsoft). Otherwise, SEO marketing will come across like it has been written by a robot, which then defeats the purpose of creating informative, engaging content that also performs well in SEO rankings.
Even Google is Conflicted About AI (and Ambiguous When Team Members Write About It).
“People first” content is rewarded by search engines like Google because the emphasis has shifted toward quality content, as opposed to content that is created specifically to game the search results system. On the one hand, Google seems to be OK with creators using AI to develop content as long as it is reliable — and not used to manipulate search results. On the other hand, AI writing tools are seen as spam in Google’s webmaster guidelines. It’s no wonder there’s confusion. At the end of the day, it just makes good business sense that the development of SEO content with a “people first” approach must be driven by people, first! While AI can be used in the process, it should be used sparingly and for generating basic ideas and in some cases drafts; but again, all content generated via AI must be validated.
First and Foremost, Both SEO and AI Should Be Handled With Care — by Experts.
The fact that even President Biden has weighed in on the AI conversation, including its potential security risks, punctuate the necessity for AI technologies to be safe and handled responsibly, with appropriate guardrails established by the tech firms developing it. As well, content generated by AI may not always be accurate and must be checked (by human beings). AI should not be used by itself for SEO content (or otherwise), as it can actually hurt SEO results if used without caution and editorial oversight. Here’s a sobering question:
What if AI generated the same exact content for multiple businesses?
Proleadsoft: Optimizing Your Search for Extraordinary SEO Marketing Results.
At Proleadsoft, we create SEO content and digital marketing strategies that are both rewarding to our clients’ business goals and rewarded by search engine rankings. We do this by developing SEO content focusing on people first, and we always strive to answer the questions of who, how and why for consumers searching for your product or service. We truly optimize your search engine marketing return on investment.
Don’t Let Your SEO Content Come to This:
Work with professional human beings like the experts at Proleadsoft to rank above the competition. We always offer a FREE 30-minute consultation for new clients, and we never require a long-term commitment. Schedule your appointment today!
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