Mobile apps represent increasingly valuable digital solutions for strategic business growth. That's why it's imperative that part of the app development process includes identifying the most targeted categories for your business needs in the App Store and Mac App Store so that you're easily discovered. iPhone app development companies like Proleadsoft know the questions you need to answer: 1). What is the main purpose of your mobile app, 2). Where will your audience be most likely to look for your mobile app when they search the App store, and 3). What are similar categories of iOS apps?Some of the most popular categories of mobile applications are Medical, Business, Education, Entertainment, Finance, Productivity, Shopping, Social Networking, Lifestyle, Travel and Utilities. A business should also consider the category it is in when determining the Apple devices for which it develops a mobile app. The Medical category is one that should include an Apple watch in its list of Apple devices and factor this into the development process, for example. Proleadsoft and our dedicated team of Pros offers mobile app development services that include guiding you through these types of decisions.