Representing one of the most targeted channels in digital marketing, the beauty of successful PPC campaigns (or pay per click advertising) is that they enable you to reach potential customers at the very beginning of their purchase cycle so you win at key moments. The minute someone starts searching for a particular product, service or interest on Google, search ads for that product or service show up right in front of them in their search results. Once a potential customer starts visiting sites across the Google Display Network, they start seeing display ads based upon what they've been searching for and that are relevant to your business. When and where they see these ads is based on laser targeting the features and interests of the potential customers you want to reach. Both paid search ads and display ads are essential in the discovery/research, awareness/familiarity, and consideration/intention phases of the purchase cycle. Proleadsoft is a digital marketing firm that understands the critical role that paid search and display campaigns play in delivering a positive ROI for your online marketing efforts and your brand performance as a whole. When you partner with us, you can be sure you're working with the best and brightest talent the San Francisco Bay Area has to offer. The results? Best-in-class PPC and performance marketing strategy and execution.