5 Mistakes to Avoid with Digital Marketing in 2021

No E-Commerce Strategy

The biggest mistake a business can make is neglecting to have an E-Commerce strategy ready for 2021. Consumers are now doing the majority of their shopping online and a well-developed E-Commerce strategy should be the focal point of your business. Your goal should be to make it as easy as possible for consumers to find and purchase from you online. Before the curtain sets on 2020, take the time to revamp your E-Commerce strategy so you can start 2021 on the right foot.

Selecting a Vendor that Doesn’t Meet All Your Digital Marketing Needs

Don’t settle for an agency that specializes in only one area of digital marketing. Look for an agency that offers a complete approach to digital marketing with custom content creation, SEO, social media marketing, and paid advertising campaigns. Be sure the agency also offers guaranteed results. Establish a firm idea of what a successful campaign will mean for your business upfront. Stick to agencies that offer month to month contracts and guaranteed returns on your investment.

Not Being Optimized for Mobile

The majority of users now use mobile devices as their primary means of connecting to the web. If your website is not optimized for the mobile experience you will lose customers. Improper formatting, slow load times, or a UI that just doesn’t fit mobile devices can send customers running to your competition. Show your customers that you mean business with a fast and responsive mobile site – or better yet, a mobile app.

Neglecting Custom Content as Part of Your Marketing Strategy

“Content is king”, and that is doubly true when it comes to digital marketing. Adding custom content tailored to your niche gives readers a unique reason to visit your site. A regular blog or series of informative articles featured on your site will also give you authority with search engines around the world, increasing your rank organically. Custom content is a perfect way to bring users to your site and keep them coming back, again and again.

Expecting Last Year’s Strategy to Work This Year

The world is in a much different place entering 2021 than it was a year ago. With a greater focus on E-Commerce and mobile, expecting the last year’s marketing strategies to work this year is taking a huge risk. Find a partner who can help you create a custom strategy tailored to achieving your business goals for the new year.  Adjusting your digital marketing strategy is key to taking advantage of the changing landscape of 2021.

The Time is Now

At Proleadsoft we offer personalized service, month-to-month contracts, and guaranteed results. Get prepared for 2021, with help from the Pros at Proleadsoft! Contact us today to book your FREE 30-minute consultation. Don’t forget to check out The Proleadsoft Blog for our insider tips on everything from reducing your AWS costs, to running SEO and AdWords campaigns and beyond.