AI is reshaping how people search for information online. While organic SEO still forms the foundation of a strong digital marketing approach, in the era of AI, you must become the answer that users are searching for.
That means leveraging the power of generative engine optimization (GEO) and answer engine optimization (AEO).
Traditionally, search engines used keywords input by a user to return a list of relevant links. The user would choose a link, usually the first, and be taken to a website that hopefully answered their questions.
Now, when a user asks a question, AI models generate their answers by pulling from most relevant and accurate SEO sources around the web to formulate an answer to the user’s query. These are known as “zero click” searches, where the user gets the information they need without clicking on a link or reading an entire blog to find their answer.
Users love zero click search results because they cut right to the chase, offering rapid, direct answers to their questions.
As a business owner, you want content from your website to be the source of these AI generated answers. But how do you do that?
The answer is through building on top of classic SEO with generative engine optimization (GEO), and its subset answer engine optimization (AEO).
Whether it's an AI snippet at the top of a Google SERP or a response within an AI model, modern search engines seek authoritative and original SEO content as the basis of their AI answers. GEO and AEO build on top of your SEO foundation to become the answer for AI search engines.
Generative AI models are quickly catching up to traditional search engines in their usage. In order for your content to be the source of a response in AI models like ChatGPT, Google Gemini, and others, generative engine optimization is used.
Generative engine optimization (GEO) services focus on creating content that has the clarity, consistency, and expertise for an AI model to confidently decide that it is safe to reference or paraphrase for the user
AI models are the evolution of traditional search engines. ChatGPT alone accounts for over 1 billion daily searches, making it one of the fastest growing search methods today. Google is still the dominant search platform, but even Google uses AI answers to satisfy user search intent. Success in today's world means ranking high in Google with traditional SEO, while also being visible in AI engines like ChatGPT. GEO services give you the power to do both.
AI search engines are popular because they enable conversational search, rather than just displaying a list of links. When a potential customer uses an AI model to do research on your niche, you want AI to recommend your services, or use your industry knowledge to help users understand and compare their options.
Generative engine optimization services are how you structure content to make it easily digestible by large language models (LLMs), while increasing your authority, so that the LLM will choose your content to summarize and return to the user, often with a link attached.
For example, language that shows your experience “over ten years in business”, or that you’ve diagnosed “thousands of patients” all increase your content’s authority. Likewise, citing original sources or studies shows that you are an expert on the subject matter, and increases the likelihood that your article will be chosen and summarized by the LLM.
It all boils down to trust. Get the AI models to trust your brand, and they’ll be more likely to recommend your page or business to the user. GEO makes that possible.
If you’ve conducted a Google search lately, you’ve probably noticed something different. The front page of most searches now feature AI generated search results in addition to organic SEO content and paid ads. These AI search results reside in what is now called “position zero” at the very top of the SERP (search engine results page).
That naturally begs the question “how does AI choose what answer to display in position zero”?
Answer engine optimization services offer the key to getting your content featured in AI question-based search results. When a user asks a clear question, AI answers try to deliver a single clear answer formatted as a conversational response, rather than a list of links.
By strategically structuring content to provide answers to common questions, you can increase the likelihood that the AI answer engine will use your content to source its answer.
To trigger an AI answer engine in the new age of AI, search engines look for two things:
That means content with a clear question and answer format, usually within a 40-60 word limit.
AI answer engines prioritize easily machine-readable sources, with clean usage of headers, HTML structure, and schema that allow the AI to determine the meaning of the content and identify contextual relationships between the content and the user’s question.
The easier it is for the AI to extract an answer from your content without guessing, the greater the likelihood you’ll be chosen as the AI answer source.
Zero-click searches aren’t going anywhere. If you want your content to appear in position zero, you need AEO services to clearly structure your content to maximize its appeal to AI searches. At Proleadsoft, we understand what it takes to get into position zero and have your content featured. Our AEO services give your organization the opportunity to do more than just rank well. We give you the opportunity to become the answer your customers are looking for.
One of the most effective forms of AEO is using FAQ style pages that target long-tail keywords. These questions are formatted exactly how a user would ask them, making it easy for answer engines to extract the most relevant answer from your page and present it to the user, satisfying their search intent.
With the changing nature of search, businesses must grow to ensure that they are seen by AI models and search engines. That makes AEO services and GEO services an integral part of a successful digital marketing strategy.
The good news is that you don’t have to choose between classic SEO services, GEO services, and AEO services. These processes are complementary, not competitive with one another.
With Proleadsoft, our GEO and AEO services build off a strong SEO foundation, giving you Pro-level expertise across all three areas of modern search.
Our team of digital marketing experts ensures you get content that:
AI is changing the way people search, and you’ll need to adjust your game to avoid falling behind.
Ready to be featured in AI searches and position your brand as a trusted source of information? Proleadsoft’s generative engine optimization and answer engine optimization services are here to help you take advantage of the AI boom to increase your reach.
Contact Proleadsoft today to schedule a FREE30 minute consultation with our team and let us help you become the answer to your industry’s biggest questions.
